Begin your enterprise by cleaning out your own attic, closets and basement or garage. Talk with your relatives and friends; tell them what you're doing, and ask for donations (or at least consignments) of unwanted items. It's here that you'll get your first experience in negotiating, and you'll usually get enthusiastic cooperation. You'll find people explaining that they really don't have a use for a specific item, don't want to keep on storing it, but for sentimental or other reasons, they have just hung on to it.Once you have a little bit of experience, you'll be able to advertise in the newspaper that you purchase garage sale items, or take them on consignment for a percentage of the final sale price.Its best that the wife or woman of the house handles the garage sale itself - that is, let a woman be the one who greets the potential customers, shows them around, and generally engages them in conversation. If it's a woman staging the garage sale, then arrangements should be made for a second one to 'mind the store' while she's out digging up more items for display and sale, If you are running a really big sale, a second or third per son can be very useful in selling, and just generally keeping an eye on things.The advertising angle is really quite simple, and shouldn't cost you very much, either. Check area newspapers, and select the one that carries the most ads for garage sales. You shouldn't concern yourself too much with competition from other ads. People who go to garage sales either go to all of them they can locate, or else only to those within a 3-to-5 mile radius of their homes.You should run a small classified ad in the newspaper of your choice for about three days in advance, and up through the day of your sale. Once you're operating on a full-time, every-day-of-the-week schedule, you'll want to change your ad schedule and the style of your advertising. But in getting started, stay with small classified ads simply announcing the fact that you're holding a garage sale, emphasizing that you've got everything from A to Z - something of interest to everyone. Such an ad might read:Big Garage Sale! Hundreds of interesting items.Through Saturday, July 16th. (address)To get ideas on how to write your ad, check your newspapers for a week or two. Cut out all the garage sale ads you can find. Paste them up onto a piece of paper - then with a bit of critical analysis, you will be able to write a good ad of your own from identifying the good and bad features of the ads you've collected. Keep in mind that the bigger and better your sale, the bigger and better you're 'getting started' ads should be. Always remember that in order to increase your profits in any business, you must increase rather than decrease your advertising. At the bottom line, you'll find that the greatest single reason for a garage sale failing to turn a profit is the lack of promotion and advertising used to publicize it.You should also have an old-fashioned "sandwich board" type sign to display in front of your house when your garage sale is open for business. The purpose of course, is to call attention to the fact that you're holding a garage sale and are open for business. This will pull in your neighbours, if you haven't already informed them, and attract people driving by. Sandwich boards are also sometimes set out at key traffic intersections not far from the site of the garage sale. These will attract attention, and point the way. However, check your local ordinances to be sure that this sort of advertising is permitted.Another 'sign idea' practiced by a few really sharp operators, is the old 'Burma Shave' type roadside pointers. Here, you simply make up a few cute sayings (verse or one-liners), write them on pieces of cardboard, tack them onto the power poles at about 200 yard intervals on the thoroughfare leading to your garage sale, and you're sure to create a lot of traffic for yourself. People are amused by, and drawn to people who do something a little different, unusual and creative in promoting a sale of any kind.
10 ways women restaurant owners and managers are using unconventional restaurant marketing and advertising to skyrocket profits
Many women restaurant owners and managers have learned how to drive a starving crowd to their restaurants on a shoe string budget.On the other hand, many men restaurant owners and managers seem more likely to stick with the status quo and many keep using conventional marketing techniques even while they continue to lose money. The problem with conventional restaurant marketing techniques is that they are getting more and more expensive while they are proving to be less and less effective. Maybe a psychologists can explain why women are taking the lead of using unconventional restaurant techniques in the restaurant business. This seems odd because we know that men are usually more willing to take risks.Never-the less, women seem to be the more aggressive gender when it comes to restaurant marketing.Here are some of the many unconventional marketing techniques women are now using:1. Women are using far less radio, TV and print advertising.2. They are doing a much better job of capturing customer data such as names, addresses, birthdays, anniversaries and most important email addresses.3. Women are doing a lot of direct mail promotions and they are doing even more email promotions to their customer data base.4. They are taking advantage of the power of press releases. Maybe they are more successful in this area because a great press release must strike an emotional button in the reader and we all know that women excel when it comes to tuning into emotions.5. Women know what their "Unique Selling Proposition" or "USP" is and they can clearly explain it in one to three sentences. They don't try to be all things to all people when it comes to marketing their restaurant.6. They know the demographic of their customers. They do a better job of learning what it is that their customers like and dislike.7. Women do a much better job of negotiating and with these skills, they are able to buy advertising for 10% to 50% on the dollar. After all, every dollar saved on advertising and marketing (as long as the advertising brings in the same amount of business) goes straight to the bottom line as profit. 8. They seem to write headlines that bring in two to 10 times more business for the same ad. They probably do this because they are able to do a better job of putting powerful emotion into their headlines.9. Women are using the power of the Internet to bring in customers and save up to 90% of the typical cost of bringing in a new or repeat customer.10. Finally, women do a better job of tracking marketing campaigns than men do. This fact alone provides them with the proof they need to drop conventional marketing techniques that are not working and expand the use of unconventional restaurant techniques that are working.This information is from Jerry Minchey, editor of Marketing Your Restaurant.###
Printing business is one of the most fast growing companies in the world. There are more printing companies available to meet your printing needs. One of the easiest ways to find a good printing company is by the use of the internet. In selecting a printing company, make sure that it offers the service you need for instance the short run printing service.In this present day, everyone and everything is in constant motion and rush. Short run printing is suitable for person or business on the go. With the advancements in printing technology available these days, it has become possible to have a "short run" print job done at no time.The growth of digital printing and other alternative forms of printing is changing the corporate landscape as well-more paper is being printed on, short run printing has benefited these changes in the printing technology. For the first time, technology can make small print jobs economically possible. A big question is why should you avail of short run printing? What benefits can you get if you avail short run printing? First of all, it offers improved quality of printed materials. Back then, in order to avail of cost effective printing, the alternative is to avail of lower quality printers and copiers. These days it is now possible to print full color materials with no additional prices. Short run printing has made printing high quality materials possible. In a traditional printing press operation can be labor intensive from start to finish. Short run printing technology, on the other hand, requires little labor but it needs skilled employee to run a digital press. They have to be knowledgeable about pre-press and print.Short run printing allows you to print small quantities of documents at affordable price and in a short period of time, whether it is color post cards, posters, or flyers. Short run printing also means that you can get your printing needs returned to you faster. You don't have to wait months or even weeks any longer!With the fast growing number of printing companies offering this kind of printing service, more and more people are confident when it comes to their needs. You can even expect more advancement in the following years regarding short run printing. As long as more people like you are always rushing up to meet deadlines and schedules, then you will probably never get enough of the service of short run printing.
Lifestyle and MarketingIf you think you need to live large to attract business, think again. What attracts business is a valuable offer delivered to the right prospect with confidence, integrity, and consistency. On the other hand, it is almost impossible to attract business when you are desperate for work. Your lifestyle choices can underscore your commitment to an authentic and connected life, one lived in awareness and respect of the well-being of others and of the planet. Living these choices and letting them inform how you show up in the world can be a compelling aspect of your personal marketing formula. They can distinguish the offer you are in your chosen market niche.Insurance, Taxes, Retirement, and MoreOther considerations for the self-employed are medical, dental, life, and disability insurance. In addition, you may need professional liability insurance, insurance on your equipment and records, and insurance to protect you in the event of accidents on your premises. Self-employment taxes can take the unwary by surprise. Check with your accountant (you do have one, don't you?) and find out what your tax liabilities are likely to be. How do you plan to fund your retirement? There may be tax-advantaged plans available to you as a small business owner. Again, check with your accountant. (Have you noticed that one of the expenses you will need to plan for is accounting?)It is easy to overlook hidden costs such as depreciation. Think about the furnishings and equipment you use and how often you will need to repair or replace them. Where will you get the money for these expenses? How will you pay for software upgrades or for a technician to debug your computer?The following outline can help you understand how to set your own rates and why there is no "one size fits all" formula.How Much Do You Want to Take Home? Net Income Versus Gross IncomeHere's a partial list of expenses you may incur in your business.Taxes Benefits Medical insurance Disability insurance Dental insurance Retirement Overhead Depreciation (it's not theoretical!) Replacing furnishings Replacing equipment Upgrading software Administrative overhead Clerical help Bookkeeping 25-50% of your time to manage and market your business Vacation, Holiday, and Sick Pay Where Does the Time Go?Hint: Keep a running list of everything you do for thirty days. Not a "to do" list, but an "I did" list. This will help you to understand where your time goes.Sales and marketing Service (email, phone, troubleshooting) Email Proposals, Prospects Phone Calls Meetings Administration (bookkeeping, correspondence, contracts, reports) Training Variables Affecting PricesGeography Demography Niche Experience Perceived value Skills Client capacity to pay/realize value from your work Cost of delivering services Competitors' fees Is It Time to Raise Your Fees?Full calendar Reputation as leader or expert Turning away work Recognized author or speaker Prestigious affiliations or awards Advanced training/certification Improved services Increased costs Strategies for Raising PricesAnnual incremental increases Business cycle increases "Going rate" increases Be sure the going rate is set by going concerns! Do going rates reflect your costs and services? More work to justify rate increases of more than 10% Keep clients informed of how great you are Training and skill development Concern for their well-being Improvements in service and capacity How you saved them time or money How you made them money How you solved problems for them or for others How much you are in demand Create a mood that supports your declaration of value The body of confidenceWhat Clients Want to Know When You Raise PricesWhat are the new rates? When do they go into effect? Give reasonable notice Consider giving current clients a grace period to adjust Why are they going up? What value will the client receive for the higher fees? Adjust Prices to Manage Work Type and Work FlowProjects you don't really want Rush work Difficult clients Profit is commensurate with risk (and distaste!)
Postcards have gone a long way already. From the first printed postcards used in Austria at around 1969 to the state-of the-art postcards that we are having now, we can say that postcard printing industry has accommodated immense changes and growth.The very first printed postcard was used to provide a chief means for brief communication. They were famous in Austria and because of its practicality, it was copied by the European countries including Great Britain. These printed postcards were just plain and unadorned. The message can be found on the other side while on the other half is the address of the recipient. It was only in 1902 that pictures was introduced to postcards. The early photographic cards were printed in Germany. This is because the latter was more advanced when it comes to photo-reproduction that the rest of the states. With this innovation, printed postcards became more picturesque and comprehensive. They included different subjects like places, people, cartoons and fine arts. This change made printed postcards popular not only in Europe but in other continents as well. In addition, some of these postcards were made collectors items. Since the inception of the Internet, e-postcards are slowly replacing the printed ones. Finding the right message and image is not that taxing when it comes to e-postcards. They Net displays a wide-variety of postcards from different occasions, places, people and other artsy stuffs. Sending them is not that burdensome anymore. You just click on the mouse and there it goes. You do not have to haggle with a "postcard printing" company. Another advantage is that e-postcards are cheaper. Sometimes you can even send it for free. However, a great percentage is still in favor of the conventional printed postcards. They are saying that printed postcards make them feel special. Hand or mail delivered postcard is still more personal. This is because you can actually feel it, hold it, keep it, display it on your board or ref. You do not need electricity to send it on. Printed postcards also carry more personal designs and formats. They reflect the effort to show how special the recipient is to the sender. Whether we like the classic or the modern way of sending postcards, the choice is ours to keep and enjoy!